[BRIEF]

How to go through unbearable

/ to create material for a social project enriched by animated sketches

/ to tell how to find joy in little things and take care of yourself in difficult times

/ to organize a big volume of information in a web-format

At first, there was an idea to cooperate with an artist-animator Masha Rumyantzeva, who wanted to use black-and-white animated sketches telling short stories about the ways of finding joy in little things in morally difficult periods of time.

We teamed up with a psychologist, Julia Bokachova, who wrote rules of behavior in a traumatic situation and how to help yourselves in this period of time.

The main task was how to pack the 8747 sign text in a favorable long read. Which structure will interest a person in trouble in reading it to the end and extracting the maximum use from it.

The animation added a bright color to the site and highlighted important points of the text.

[REALIZATION]

The project has got #madeontilda and become popular with Russian readers in the spring and autumn of 2022, as a lot of people had shared the emotions described in the text.

[TEAM]

created by

GIGITALICA AGENCY

Text by

Yulia Bockacheva

Head of design

Liinature

Animator

Maria Rumyantseva